Privacy Policy

Last updated: July 7th, 2025

At Chico Hats, we care deeply about your privacy and the information you choose to share with us. Whether you're rocking one of our hats in person or shopping online at www.chicohats.com, we want you to feel confident about how your personal information is handled—especially when it comes to our SMS marketing and communications.

01. SMS Marketing & Communication

When you opt in to receive SMS messages from us—either at checkout, through a pop-up, or via a subscription tool—you’re giving us permission to send you text messages. These messages may include:

Order updates
Abandoned cart reminders
Exclusive offers and promos
Requests for product reviews
Transactional notifications

By providing your mobile number and consenting to receive messages, you acknowledge that:

Message frequency may vary
Consent is not a condition for purchasing from Chico Hats
Message and data rates may apply, depending on your mobile carrier
You are responsible for any fees charged by your wireless provider

02. How to Opt Out

Want to unsubscribe from SMS messages? No problem. Just reply STOP to any message from us. You can also use the unsubscribe link included in our messages. Please note that using other phrases (like “cancel” or “leave me alone”) won’t work—we won’t be able to guarantee your opt-out unless you reply with STOP or use our official unsubscribe link.

Need Help?
Text HELP to the same number you received messages from, and we’ll send back instructions or direct you to the right support contact.

Changes to SMS Service Details
We may update the number or short code used to send our SMS messages. If we do, we’ll notify you. Messages sent to outdated numbers (including STOP or HELP requests) may not reach us, and we’re not responsible for honoring those requests.

Cookies & Checkout Tracking
Our website uses cookies (tiny digital crumbs) to keep track of the items in your cart—even if you leave the site. This helps us know when to send you helpful reminders via SMS so you don’t miss out on your hat haul.

Limits of Liability
To the extent permitted by law, Chico Hats is not responsible for:

Failed, delayed, or misdirected delivery of SMS messages
Errors in message content
Any action (or inaction) you take based on messages received

03. Your Privacy, Your Rights

We respect your privacy, always. To learn more about how we collect, use, and protect your personal information, check out our full Privacy Policy here: www.chicohats.com/privacy-policy